About the Photographer
ULTRAVOLTA Photography features the work of San Francisco-based artist and brand maker, Edward Saenz.
All landscapes are for sale and are printed archivally at gallery standards at sizes up to 40" x 60" (101.5cm x 152.5cm). At this size, his images transform the atmosphere of any room, retail space or hotel lobby.
Edward is known for creating visually arresting images that capture subtle moments of beauty in nature and portraits that telegraph an interesting truth about his subjects. He works primarily in the California outdoors and with high profile individuals including CEOs, entrepreneurs, artists, musicians, celebrities, and performers—each of which have a compelling story that must to be told in an impactful manner.
Edward brings a unique approach to his work as he combines his branding sensibilities with his passion for crafting incisive visuals. His portraits are often strategically considered with clients in work sessions to ensure that the concept is precisely on brand.
He is Founding Partner of Gravity Branding, a group known for advising well known companies and for creating some of the most memorable brands in the world. For example, he is personally recognized for having created the names WiFi, Expedia.com and Herceptin among many others.
Edward's passion for photography first emerged at the age of 12 when he was exposed to the works of Diane Arbus—specifically, "Boy with a toy hand grenade in Central Park, 1963." Inspired by his first camera, a Kodak Instamatic X-15F and his father’s beautiful Kodachromes, Edward has never stopped loving photography. His first real works were realized with a Nikon FM2 in the 1980s. He captured images of his surroundings, models and musicians in Manhattan and Staten Island in his 20s and his work continues to evolve today.
Call him today on 415 987 9033 or firstname.lastname@example.org